WWE and a digital platform sign multi-year global content deal

WWE, part of TKO Group Holdings, has reached a multi-year agreement with a major digital platform to bring the organization’s key moments, figures and storylines to a global audience of sports fans.

According to Bleacher Report, the deal gives the new partner global rights to highlights across WWE programming, including Monday Night Raw, Friday Night SmackDown, NXT and Premium Live Events such as WrestleMania; the content will be distributed on the homepage, House of Highlights, B/R Wrestling and the partner’s other social and digital platforms.

As part of the collaboration, content teams will be ringside at select events to produce original material, talent-focused stories and behind-the-scenes footage. Representatives of both sides said the agreement aims to bring fans closer to key moments and to the cultural legacy WWE has built.

Content coverage will begin ahead of the WWE Money in the Bank event on October 10, with material published on Bleacher Report’s platforms.