DoorDash Named Official Delivery and Pickup Partner in U.S. and Canada

DoorDash and the hockey league have announced a multi-year agreement naming DoorDash the official partner for on-demand delivery and pickup services in the United States and Canada. The exclusive deal, effective immediately, gives DoorDash marketing rights and the use of visual elements during national broadcasts through enhanced digital boards.

According to the NHL, the partnership includes integration into the league’s marquee events, such as the Discover NHL Winter Classic and the Navy Federal Credit Union NHL Stadium Series, as well as presence during the Stanley Cup playoffs. The season in Canada kicks off September 29, 2026 with a special “DoorDash Puck Drop” promotion, while game-night offers will run every Wednesday and Saturday during the championship. DoorDash will also be the presenting sponsor of Wednesday national games and of Stanley Cup games broadcast on Prime Video in Canada, and will activate at the Tim Hortons NHL Heritage Classic in Winnipeg on October 25, 2026.

The deal aims to simplify fans’ game-night preparations, offering ordering and pickup options to go with watching the games. Company representatives said they aim to cut order-management time, while league officials noted that DoorDash covers thousands of communities in both countries and helps grow game-related orders.

DoorDash is preparing to launch a creative platform and a series of fan promotions and sweepstakes, including an activation promotion for pivotal moments during games. According to the NHL, these initiatives will strengthen the fan experience during the season and the company’s presence at marquee events.