Coca-Cola HBC Kosovo Backs the Prishtina Marathon 2026, Pairing Sport with Sustainability

Coca-Cola HBC Kosovo supported the Prishtina Marathon 2026, joining some 1,600 runners and numerous activists in one of Kosovo’s biggest sporting events, held on September 20. The company’s participation paired support for a more active lifestyle with a community recycling initiative aimed at encouraging responsible packaging collection during the event.

In partnership with the Prishtina Athletes Club, Coca-Cola HBC Kosovo invited runners, visitors and supporters to take an active role in collecting packaging and to help create a cleaner environment during the event. Powerade, the Coca-Cola system’s sports hydration beverage brand, supported runners throughout the marathon. Made with carbohydrates and electrolytes, Powerade is designed to support hydration during high-intensity physical activity.

“Supporting the Prishtina Marathon gives us the opportunity to be part of an event that brings together sport, energy and a strong sense of community. At the same time, we wanted to use this platform to encourage a simple but important action — the responsible collection and recycling of packaging. We believe positive habits are built through everyday choices, and that partnerships with local organizations and events like the Prishtina Marathon enable us to engage people directly and contribute to the spaces where we operate,” said Petar Boshkoski, Sales Manager at Coca-Cola HBC Kosovo.

Through its participation in the Prishtina Marathon, Coca-Cola HBC Kosovo became part of an event that wove together sport and community engagement, while also creating an additional opportunity to raise awareness of responsible packaging management and recycling.

About Coca-Cola HBC
Coca-Cola HBC is a growth-focused consumer packaged goods company and a strategic partner of The Coca-Cola Company for beverage production and distribution. We create refreshing moments for everyone, generating value for our stakeholders and supporting the socio-economic development of the communities where we operate. With a vision to be the leading 24/7 beverage partner, we offer drinks for every occasion throughout the day, and work with our customers to serve 760 million consumers across a broad geographic footprint of 29 countries. Our portfolio is among the strongest, most diverse and most valuable.