Anthony Edwards mocks LeBron James, Jaylen Brown and LaMelo Ball in Adidas ad for his new signature shoe

Anthony Edwards, the Minnesota Timberwolves star, stars in a new Adidas commercial promoting his signature shoe. In the spot he appears as the host of a sketch-style stage show, commanding the stage with confidence and his trademark humor.

As Bleacher Report reports, in the mock monologue Edwards takes light jabs at LeBron James and Jaylen Brown, and also pokes fun at his new teammate LaMelo Ball. The ad also announces that the Anthony Edwards 3 will hit the global market on Friday, debuting in the “Cold Blooded” colorway.

The spot spotlights Edwards’ strong personality and uses irony to build his image as a standout figure of the NBA. The sketch-show format gives him room to show off his relationships with fellow players and highlight elements of his sporting style and identity.

The commercial comes as Edwards, a four-time All-Star, continues to expand his presence off the court; the story was first reported by Bleacher Report.